Top 3 Reasons Why You Should Have an EV SSL/TLS Certificate for Your Website
EV SSL/TLS Certificate Is an Investment Know Why You Must Have One
Without a doubt, the visited site is responsible for the safety of its visitor’s data. Again, SSL/TLS certificate being mandatory, you might have even installed it, and your connection might be encrypted. But have you given a thought on whether your website should get an EV (Extended Validated) SSL/TLS certificate for the online business or not?
Even after the green address bar has been removed, the EV SSL/TLS certificate is still considered as the strongest trust indicator for the websites that deal with financial details. It’s the most vital clue that the website is genuine, and the visitor shouldn’t be scared of it.
If you’ve done your research, you might already know how it’s not easy to get an EV SSL/TLS certificate, and it’s quite even expensive compared to other types of SSL/TLS certificates. However, that’s also true that an Extended validated SSL certificate is one of the ways to get maximum conversions, which means maximum profit.
It’s true that many websites don’t need an EV SSL certificate, but if you have an online store, enterprise, financial institution, or even a small company that deals with sensitive details of the visitors, by getting an EV SSL certificate you may reap many benefits. Also, you won’t even have to pay hefty amounts, as certificate authorities such as Sectigo and Thawte offers the industry’s best EV certificate to people who have limited or even tight budget.
Let’s look at some case studies that show how EV SSL/TLS certificate can prove to be a smart addition for your business.
Extended Validated SSL Certificate Boosts Customer Trust & Confidence in Your Brand
For example, Fresh Water Systems commercial water cooler service and installation Company’s website sell different parts of the water filtration system online that requires users to enter sensitive details like the credit card number. So, they use the GlobalSign Extended Validation certificate that helps create trust and confidence for users, which also allows users to do online transactions without being fear of a fake or malicious website.
Protection From Online Threats & Phishing Attacks
EV SSL/TLS certificate is the certificate that isn’t easy to obtain. An applicant has to go through a very stringent verification process that verifies organization details, and even phone call verification is done, which makes it impossible for cyber crooks to obtain it. Other than that, it also provides visual indicators such as the name of the organization on clicking certificate details, which makes it easy for users to spot whether they’re on the right website or not.
Also, the research was done by Georgia Tech’s Cyber Forensics Innovation (CyFI) Lab on Extended Validated SSL/TLS Certificate. It concluded that 99.99% of the time, it’s not possible for cybercriminals to get EV SSL/TLS certificate by researching around 2.6 million domain names earlier from 2010.
Also, when you’ve reached one stage where steady growth is taking place, building trust and authority from that point onwards, even become more critical. And mostly it won’t be possible to cross that limit until you don’t make a certain investment for it. And Extended Validated SSL/TLS certificate is one of those investments on which you can count upon.
Further, even one of the studies commissioned by respected certificate authority Thawte has proved that adopting EV SSL/TLS certificate has increased the conversion rate anywhere from 16.9% to 30% depending upon the website and industry.
One famous example is one of the UK’s most extensive footwear retailers, Fitness Footwear, whose card abandonment dropped by 13.3%, and conversion increased to 16.9% once they implemented an EV SSL/TLS certificate for their website.
However, it doesn’t matter what people think about it. It’s a fact that an EV SSL/TLS certificate is continuing, and it’ll continue to give the highest level of trust to customers while preventing users from online attacks such as phishing. Also, it provides enough visual indicators to prove that website is legit and not the malicious one.