You would have heard it millions (maybe billions!!) of times that ‘Trust’ is the most fundamental and the most important thing when it comes to business. But why is the trust so important when it comes to your website? That is because your website represents your business and your business is you. The customer should feel safe and confident before making the transactions or sharing his/her personal information. This is exactly what the SSL certificates do. They create a foundation of trust between the website and the customer by displaying visual trust indicators such as “https”, padlock icon, site seal from a certificate authority (CA) and even the green address bar in some cases.
Do I need an SSL certificate for all my websites?
The answer to the above question is a ‘Yes’, if you:
- Value the trust of your visitors.
- Collect login details from all your visitors/users.
- Have an e-commerce platform.
- Collect your users’ financial details like bank account/credit card information.
As phishing attacks are increasing day by day, online users are getting more and more concerned about web security. More than the discounts and the deals offered on an e-commerce website, users are becoming more and savvier when it comes to ensuring that a website is legitimate and safe to do business with.
As per a survey by Netcraft, websites secured by an SSL certificate carry out almost 60-70% more business compared to websites with no SSL protection. Nowadays, customers just want to make sure their personal data is completely safe on a website. A recent survey conducted by Cybersource survey found that 85% of UK online shoppers look for signs that the website they are thinking of buying from is secure. Today, an entire generation of shoppers is devoted to e-commerce, and they believe in rewarding websites that offer the best online security with increased business, by choosing them repeatedly over the rest of their competition.
SSL Certificate requirement based on Type of SSL
Domain Validated SSL – Small/medium level websites (non-e-commerce) which collect less number of user information and just wish to encrypt their user data should adopt DV SSL Certificate.
Organization Validated SSL – Medium/large level business which collects user’s financial & sensitive information for payments & transactions should adopt this. It validates both business and domain, which helps the user understand the legitimacy of the business and makes him/her feel safe.
Extended Validated SSL – Platforms which require an advanced and extended level of encryption such as Government websites, banking sector, e-commerce platforms, social media platforms etc. should adopt EV SSL Certificate.
Multi Domain SSL – For users who wish to secure multiple domains using single SSL certificate should get Multi-domain/SAN SSL certificate.
Wildcard SSL – For users who own multiple sub-domain websites and wish to secure all sub-domains with single SSL certificate.
Code Signing Certificate – For users who wish to secure their software and application code & scripts, along with the documents.
UCC SSL – Users who run their website under Microsoft servers such as Exchange and Office communication should adopt Unified communication SSL certificate.
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